It's pretty much impossible to mess up Success rice. You just boil water, drop the bag of rice into water and done. Perfect, fluffy rice. Every time. We created a campaign around what happens when people let their rice-cooking confidence get to their head and they begin to think they're able to do, well, anything...

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CCO: Tony Stern

ACD/CW: Chloe Cotoulas

ACD/AD: George Reynolds

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Bronze Addy winner 2019