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SUCCESS RICE
It's pretty much impossible to mess up Success rice. You just boil water, drop the bag of rice into water and done. Perfect, fluffy rice. Every time. We created a campaign around what happens when people let their rice-cooking confidence get to their head and they begin to think they're able to do, well, anything...
CCO: Tony Stern
ACD/CW: Chloe Cotoulas
ACD/AD: George Reynolds
Bronze Addy winner 2019
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