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TV
NATROL
Vitamins commercials are gross. People on beaches or meadows, jumping in the air, for some reasons there is always a long silk thingy. Yeah, it’s weird. When we got our hands on Natrol, we couldn’t wait to finally inject some attitude into the vitamin aisle.
CD/CW: Beau Elwell
CD/AD: Brad Gantt
CW: Chloe Cotoulas
Outdoor
We wanted to get the attention of Walmart execs in Arkansas. So we ran this Natrol Melatonin (sleep supplement) billboard just a few miles down the street from their headquarters. They called within a week to renew Natrol's contract.
Online Video
Biotin (strengthens nails and hair)
Who needs celebrity endorsements when you have an outdated looking purple bottle?!
5-HTP (calmness/zen)
Melatonin (sleep)
Social
Taking photos of friends and family passed out is hilarious. It's also a great way to sell Melatonin. By encouraging people to tag us in photos they take of people #caughtdozing for a chance to win sweet prizes, we turned a social behavior into Natrol's most successful social campaign of all time.
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