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Karma Revero
Karma Automotive came to us with an insanely gorgeous car that also happened to run on electricity and solar energy. They needed a name for it. So I got to spend a couple months staring at one of these babies.
NAMING PROJECTS
The irony here is unreal. I don’t have a bike or a car. Yet I’ve named an entire bikeshare system (Santa Monica Breeze Bikes) and a $120,000 car (Karma Revero).
Santa Monica Breeze Bikeshare
I named an entire city's bikeshare system, so I'm pretty much an environmental hero.
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